Privacy Notice

Maternity Fashions Limited collects client information to make your online shopping experience the very best on the Internet. We respect your privacy, and we assure you that we will maintain and use this information responsibly.


Maternity Fashions Limited gathers navigational information about where you go on our Web site and information about the technical efficiencies of our web site and services (i.e. time to connect to our web site, time to download pages). This information allows us to see which areas of are most visited and helps us better understand our customers' experience at Maternity Fashions Limited. This helps us improve the quality of visitors' online shopping experiences by recognising and delivering more of the features, services and products our visitors prefer. Additional non-personally identifiable information (i.e. domain type, browser version, service provider and IP address) may be collected which will provide information regarding your use of our Web site (such as the time of your last visit to a page on our site).


Any information you provide to us at this site when you establish or update an account, enter a contest, shop online or request information (i.e. name, address, e-mail address, telephone number and credit card information), is maintained on our Web server and internal systems. This information is protected through our use of technologies and policies such as limited access data-centers, firewall technology, secure certificate authentication and limitations of administrative access to systems. This information is used to enable Maternity Fashions Limited to deliver services and information about our products to you, including adding you to our catalog mailing list.

If you are visiting from a location outside of the U.K., your connection will be through and to servers located in the U.K. Your orders placed through will be accepted and fully processed in and shipped from the U.K. and all information you provide will be maintained in our Web servers and internal systems located within the U.K., and protected as noted above.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or is necessary to protect the users of our Web site, the site, or the public.

Maternity Fashions Limited does not provide your email address to third parties other than those third parties who help us provide services, such as fulfilling orders, processing payments, monitoring site activity, conducting surveys, administering and locating e-mails, and administering drawings or contests. Maternity Fashions Limited will continue this policy of not sharing e-mail addresses.


Maternity Fashions Limited uses a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies also allow Maternity Fashions Limited to make our site more responsive to your needs, by delivering a better and more personalized experience to you. The cookies are typically stored on your computer's hard drive and are used by to help track your clicks as you go through the pages within Web site. In addition, Maternity Fashions Limited uses cookies to help keep track of items you put into your shopping bag and to tell us whether you have previously visited and may use cookies to determine the status of your orders. This allows registered users to avoid reentering information upon every new visit to our site. If you register or purchase product through, navigational information from previous browsing visits may be associated with the personal information you provide.


We prefer to keep your personal information accurate and up-to-date. To do this, we provide you with the opportunity to update or modify your personal information including billing and shipping information by logging into Your Account.


For your convenience, our Web site may contain links to other sites. Maternity Fashions Limited is not responsible for the privacy practices or the content of such Web sites.


This privacy policy statement applies only to the information collected online at


If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us. If elements of our Privacy Policy change, we will post the policy changes in our Privacy Policy on this Web site. If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about Maternity Fashions Limited.


Maternity Fashions Limited believes in providing a safe and secure shopping experience for all of our clients. We provide stringent and effective security measures on our Web site. It is our policy to never send your credit card number via e-mail. In fact, this is a practice we recommend you adopt in all of your Internet activities.

We designed to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 3.0 versions or higher of Netscape Navigator and versions 3.02 or higher of Internet Explorer. This means you'll be unable to inadvertently place an order through an unsecured connection.